He’s also part-owner of Wrexham FC, a Welsh soccer team whose popularity worldwide has grown since Reynolds and actor Rob McElhenney took control. Reynolds has experience in the sports-ownership space. “I only have so much bandwidth, and Aviation Gin is a big one as well, so I do have to let something go.” We have a lot of different things, a production company, a marketing company and fund. “I have an amazing team around me with George Dewey and James Toney at Maximum Effort. ![]() “I will definitely say I go all-in with everything I do,” Reynolds said. That’s just his personality he’ll never be a half-miler when an investment he’s passionate about is involved. “You have this emotional moat around your brand that can help it be quite resilient.”Īs Postmedia has reported, if Reynolds is part of the new ownership group of the Senators, he plans to play a leading role in the front office. “When you create emotional investment, you not only create affinity, but you also create resilience for your brand that can help you through ups and downs. “Ultimately what we do, myself and my company, Maximum Effort, really well is emotional investment,” Reynolds told CNBC’s Mad Money with Jim Cramer on Monday night. It would be hard to believe the league would pass up on this chance to bring not only his celebrity to the front office, but also his wonderful personality and approach. Listening to Reynolds discuss his business strategy should be music to the ears of NHL owners. ![]() This advertisement has not loaded yet, but your article continues below.
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