Over the past few years, most cosmetic companies have gone into skin care products, with an emphasis on good health. Surprising the customer with bright new products is another must for the mass merchandisers. ''Retailers tend to favor brands that are heavily advertised by the manufacturer,'' Miss Landry said. High visibility is not only for the consumer it also helps to sell the products to the retailer. Maybelline spent an estimated $25 million, or close to 25 percent of sales, according to analysts. Last year, Cover Girl was one of the 100 largest advertisers in the United States and one of the smallest companies within the group.Ĭover Girl spent well over $20 million in 1980 in advertising, 20 percent of its sales. This easily recognizable ''look'' has made Cover Girl one of the best-known cosmetics lines in the country. ''That clean, fresh, Cover Girl look'' has blared out of dozens of full-page ads in women's magazines and television commercials over the years. According to Miss Hill, customers have become more intent upon getting their money's worth: ''With the consumer pinched by inflation, these less expensive brands offer excellent price values to the consumers,'' she said. In today's price-conscious market, lower prices are luring customers away from the higher-priced cosmetics to the budget brands. Revlon Inc., one of the largest sellers of cosmetics in the United States, sells a less expensive brand in supermarkets and drugstores and also markets premium-priced lines such as Ultima and Borghese in department stores as part of a long-term strategy to sell to all segments of the market. The mass merchandisers use self-service displays in supermarkets, drugstores and variety chain stores, while franchised brands like Estee Lauder and Charles of the Ritz are sold in department stores, with makeup displays manned by trained sales personnel who demonstrate the wares to prospective buyers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Comes in nice packaging and makes it a great Valentine’s gift idea for that special person in your life that appreciates fine eyewear accessories.The main differences between the mass merchandisers and the more expensive products, aside from prices, are the sales locations and the variations in shades and colors within the product line. Bring them all! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The case has a hard outer layer to protect the #glasses from impact and a soft felt-lined inner flocking material to protect against scratches. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You will no longer have to worry about deciding which sunglasses to bring on vacation or on a business trip. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This eyeglass case can be used for travel or as a great way to keep your eyewear collection organized at home. Its unique shape, make-up mirror and an open hook design make this travel case stand out from the rest. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Holds 3-pair of glasses and is available in a collection of #vibrant colors. Looking for a great Valentine’s Day Gift?! □ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ presents a #handmade, elegantly designed sunglasses travel case.I do not respond to offers/best price/price reduction requests. I do not respond to donation requests or "influencers" seeking free items. I do not reimburse for sizing, alterations or repairs of any kind for any reason. If an item becomes damaged after you have used it, you, as the owner, are responsible for that damage. Jewelry that has been bumped, exposed to moisture, extreme heat or cold, or has been improperly adjusted can easily end up damaged. For the perfect fit, sizing is best done by your local jeweler. Returns/refunds are not available for items that have been altered or sized.Īll of the vintage earrings sold here at Bejeweled Emporium have been steam cleaned and sanitized using a professional sanitizing solution made specifically for jewelry. Because of this cleaning and sanitizing process, earrings are non-returnable for hygienic reasons.Ĭustoms fees are the buyers responsibility.
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